Addressing - Cotecmar

 

Strategic ManagementCOTECMAR

 

On the methodological basis of Foresight and Balanced Scorecard, COTECMAR has developed its Strategic Management. Over the course of its first 16 years of operation, the corporation has revised its strategic planning process on three occasions by taking the following priority variables into account: the needs and expectations of the corporation’s partner and closest ally, that is, the Navy, as well as government policies and market conditions. Today’s scenarios are designed along three timeline horizons: short, medium and long term, thus describing a future in which COTECMAR shall be consolidated in the region as an innovative leader of the Naval, Maritime and Riverine Industry.

Strategic scenarios COTECMAR 2015 - 2030

Strategic Management

2015 - 2018

SHORT TERM
“Cotecmar, Full Steam Ahead”

Direccionamiento corto plazo Cotecmar

2019 - 2022

MEDIUM TERM
“Underway towards the Blue Ocean”

Direccionamiento mediano plazo Cotecmar

2022 - 2030

LONG TERM
“Blue Ocean”

Direccionamiento largo plazo Cotecmar


After validation of the Corporation’s Great Corporate Purposes - Values, Mission, Vision and the construction of its Strategic Map; COTECMAR seeks to create and strengthen its competitive advantages in order to ensure sustainable development around a shared vision and, in this way, throughout the current “Full Steam Ahead” strategic scenario, achieve its goals, known as MEGA, which involves placing 4 new products out on the market.